Reworked a local brand’s social strategy with sharper content themes, consistent publishing, and campaigns designed to turn attention into meaningful engagement.
Built a focused SEO content plan that improved search visibility through audience research, keyword mapping, and useful articles shaped around real customer questions.
Created a conversion-focused campaign combining persuasive copy, targeted audience segments, and clear calls to action across paid social channels.
Developed a visual content calendar that gave the brand a recognizable voice while keeping posts timely, relevant, and easy for the team to manage.